How to market when your audience deals with a loss? Trigger warning.

Takeaways of my three years at Streamline.

Lots of inspiration if you're trying to increase your free-to-paid conversion rate. $2.5 billion dollars don't earn by themselves.

Reducing churn at a SaaS company with A/B tests, product education, and onboarding.

My journey sponsoring newsletters. It's a WIP article.

Well, watermarks don't need to have a singular edge case. Here are a few examples of watermarks that can play a part in product-led growth.

Brainstorm, Audit, and Build packages.

Created for Reforge's product launch event. This was some collateral I created for the guests that tuned in.

Zombie users pay for your product but don't use it. It's revenue you truly don't deserve. Here's how to calculate and improve health.

"Hey, we've built this, now let's get customers."

Written by Joy who's worked with two govt orgs, received a $2.8M grant from Google, and worked with me at Streamline.

How I went from 0 to 1 running my first in-product A/B test. And three ways to do it.

How did our homepage evolve over time and why did we finally drop it? What do companies like Instagram and Linkedin know that we don't?

Everyone hates marketers. It's not a secret. Then, why did I willfully choose this career?

And why we ditched Google Analytics / Google Tag Manager for Mixpanel

My experience working in partnerships, why it will never be obsolete, and how nothing is off limits!

Provide people with information, share the context, and let them come to their own decisions.

Audience or product. What comes first?

Learn the rules like a pro, so you can break them like an artist.

What does a grocery delivery person, a bag of chips, and an exec at Apple have in common?

No devs were harmed in the making of this video.

Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.

Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.

Lessons learned over 2 years of marketing to designers.

Netflix's onboarding: screenshots and comic book style analysis from a growth design POV. It's a vibe.

Balancing acquisition needs, design decisions, and retention tradeoffs.

Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.

Piggyback on the marketplace instead of relying on external sources.

Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.

The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.

She created a series and ate her way through the alphabet in India.

Use Stripe's built in cancellation reasons field, analyse in Stripe Sigma, and take next steps with an churn retention tool.

The Market Gmail didn't really have a first mover advantage, and yet, it holds the majority of the market share today. How? Monetization...

The opportunity cost was wild. But she still chooses. And she chooses death and bankruptcy

Perceptual Mapping, Types of Positioning, Storybrand framework. Brand Equity Model, April Dunford's Positioning Framework, 3Cs of Positionin

This app capitalizes on your hate for reporting bugs, and makes all the right product moves to get you to share.

Chalk is a highly commoditized product. The industry is saturated. There's no first mover advantage. But have you heard of Hagoromo...

User research is a sweet pain. Almost addicting? 🙁 Over the past few months, I've conducted hundreds of user research interviews. For...

If you want to create this natural frequency identification graph in Mixpanel , I have step-by-step instructions below. 1- If you want to...

All it took was 3 clicks and I was back in the app. That's it!

Changing consumer behavior is recklessly hard but some tribes get it?

What can marketers learn from new-age musicians who make it big?

Vistara Airlines USP: Great flying experience, brand new flights, in-flight free meals from Taj (7-star hotel), In partnership with...