Instead of the usual buy 1 get one offer, they encouraged people to bring a friend along. But I wasn't sure if they'd retain new users.

Influencers that took no sponsors promoted us for free. And I didn't even have to reach out to them. It worked at scale.

Lessons learned over 2 years of marketing to designers.

Netflix's onboarding: screenshots and comic book style analysis from a growth design POV. It's a vibe.

Balancing acquisition needs, design decisions, and retention tradeoffs.

Piggybacking on memes. Front page on Hacker News, and getting a ton of earned media from top influencers.

Piggyback on the marketplace instead of relying on external sources.

Oreo piggybacked twice. Once with their "Milk's Favorite Cookie" slogan. Then on the entire desserts menu.

The best marketing strategy is the lazy man's marketing strategy. When you're broke, need 10x results, in one-tenth the time.

She created a series and ate her way through the alphabet in India.

Use Stripe's built in cancellation reasons field, analyse in Stripe Sigma, and take next steps with an churn retention tool.

The Market Gmail didn't really have a first mover advantage, and yet, it holds the majority of the market share today. How? Monetization...

The opportunity cost was wild. But she still chooses. And she chooses death and bankruptcy

Perceptual Mapping, Types of Positioning, Storybrand framework. Brand Equity Model, April Dunford's Positioning Framework, 3Cs of Positionin

This app capitalizes on your hate for reporting bugs, and makes all the right product moves to get you to share.

Chalk is a highly commoditized product. The industry is saturated. There's no first mover advantage. But have you heard of Hagoromo...

User research is a sweet pain. Almost addicting? 🙁 Over the past few months, I've conducted hundreds of user research interviews. For...

If you want to create this natural frequency identification graph in Mixpanel , I have step-by-step instructions below. 1- If you want to...

All it took was 3 clicks and I was back in the app. That's it!

Changing consumer behavior is recklessly hard but some tribes get it?